Make More Sales With Simple Lead Generating Reports Part © Chris Bloor

One of the best ways you will ever find to get more clients is to create a Lead Generating Report.

The basic idea is to create a 5-12 page report that addresses some of the specific problems that your product or service solves or to explain how to choose the product or service that you want to sell.

Examples:

- - A Carpet Company could offer a report called "7 Mistakes Homeowners Make When Choosing New Carpet and How to Avoid Them"

- - A Web Designer  could offer a report called "12 Deadly Mistakes Business Owners Make When Getting a Website and How to Avoid Them (Or Fix Them If You've Made Them Already…)"

- - A Kitchen Designer could offer a report called "7 Things Every Homeowner Should Know BEFORE Choosing a New Kitchen"

- - A Business Coach could offer a report called "7 Essential Things Every Business Owner Should Know To Hire a Business Coach That Make Them Money"

Five Great Things Offering a Lead Generating Report Does For Your Business

1. It 'Positions' you and your company as the experts in your industry. After all if your competition are so smart - how come they don't have a report?

2. It allows you to tell your entire sales story in an educating, non-threatening environment. It has been said that in times past the way to make money was to sell! sell! sell! These days it is educate! educate! educate!

3. It helps you build a database of targeted prospects to follow up on. After all, who is going to bother requesting a report on choosing new carpet other than someone who is interested in getting some new carpet?

4. It gives you the opportunity to make a special offer directly related to your report. NOTE: You need to make 100% certain it is a genuine, 'valid' special offer. One that is ONLY related to your report. This can be a very powerful tool in your marketing program!

5. It will save you money as it makes you money. Lets take the example of almost any advert in your local newspaper. How many of them actually give their readers a compelling reason to contact them? Take a look. I am certain you will find that very few that do much more than make bland 'branding' statements.

This is one of the very best things about offering your prospects a Lead Generating Report - virtually no one else in your industry will follow suit. So you will have a great opportunity to really stand out from the crowd!

In Part Two we will look at the specifics involved in creating your Lead Generating Report.

Oh and just in case you are wondering…

The answer is yes. We do offer an affordable 'Lead Generation Report Creation' service.

Interested? chris.bloor @ yahoo.com [Remove the spaces]